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Millennials behaviour towards North Vidzeme Biosphere Reserve

An online survey of the behavior of Gen Z and Gen Y was held with the main purpose of exploring the motivation and influencing factors for young people to visit the North Vidzeme Biosphere Reserve. Results showed that the motivations to visit the biosphere reserve were to relieve stress and alleviate tension, to socialize, to escape from daily life, doing activities and sports, to vitalize respondent’s daily life and enrich their knowledge, as well as to enjoy new and unique experiences.

Type: Research and monitoring

Field of activity: Research programs

Responsible body: Vidzeme University of Applied Sciences

Period: 2019

Contact: Arta Krumina - arta.krumina@daba.gov.lv

Area of operation: North Vidzeme BR

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World Network of Island and Coastal Biosphere Reserves The World Network of Island and Coastal Biosphere Reserves was launched in 2009 by UNESCO MAB Programme to foster sustainable development in islands and coastal areas and to promote adaptation and mitigation strategies on climate change. ABOUT
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